by Megan Barnhard | Sep 21, 2018 | Entrepreneurs
If you want to write effective copy for your business, you probably already know that you need to focus more on what you do for people — and less on how you do it. In business speak, that means showing potential customers the benefits of what you do, rather than...
by Megan Barnhard | Aug 28, 2018 | Business Writing, Entrepreneurs, Website Content
You’re an expert at what you do. This should feel wonderful. But when it comes to telling people about your business at networking events or on your website, being an expert might be what’s making you miserable. In fact, the five scariest words a...
by Megan Barnhard | Nov 11, 2016 | Business Writing
The words you consistently use to describe yourself and your work have a way of becoming your business. They are the story you tell about who you are and what you do. If you take the time to choose the right words for your business, your unique voice will come through...
