by Megan Barnhard | Oct 19, 2018 | Blogging, Entrepreneurs
When it comes to your business blog, the options are endless. Which may be why a lot of business owners go into complete “analysis paralysis” when they try to blog. If that’s happened to you, fear not. I’ve got a tried-and-true trick for...
by Megan Barnhard | Sep 26, 2018 | Entrepreneurs
Ever felt a tad jealous of someone with an easy-to-explain profession? I mean, people know right away whether they need a dentist or a tax accountant. But if you offer a highly specialized service, it might feel harder to write content that connects with customers and...
by Megan Barnhard | Sep 21, 2018 | Entrepreneurs
If you want to write effective copy for your business, you probably already know that you need to focus more on what you do for people — and less on how you do it. In business speak, that means showing potential customers the benefits of what you do, rather than...
by Megan Barnhard | Sep 21, 2018 | Business Writing, Entrepreneurs, Website Content
“It just doesn’t feel right for some reason.” One of my business writing clients had just spent time with a talented speaking coach. Someone who was helping her craft scripts for videos on her website. The coach had helped her put together a great...
by Megan Barnhard | Sep 13, 2018 | Business Writing, Entrepreneurs
“Be you. Everyone else is already taken.” This great advice for life generally is also true for your business. Because even though there are other health coaches or Facebook ad strategists or photographers out there, not one of them does what you do in the...
by Megan Barnhard | Aug 28, 2018 | Business Writing, Entrepreneurs, Website Content
You’re an expert at what you do. This should feel wonderful. But when it comes to telling people about your business at networking events or on your website, being an expert might be what’s making you miserable. In fact, the five scariest words a...
