A No-Fail Way to Create Content that Connects Even if Your Service is Highly Specialized
Ever felt a tad jealous of someone with an easy-to-explain profession? I mean, people know right away whether they need a dentist or a tax accountant. But if you offer a highly specialized service, it might feel harder to write content that connects with customers and...
The One Thing You Must Do to Write Effective Copy for Your Business
If you want to write effective copy for your business, you probably already know that you need to focus more on what you do for people -- and less on how you do it. In business speak, that means showing potential customers the benefits of what you do, rather than the...
Are You Telling the Wrong Story?
"It just doesn't feel right for some reason." One of my business writing clients had just spent time with a talented speaking coach. Someone who was helping her craft scripts for videos on her website. The coach had helped her put together a great story. I read the...
Position Yourself as an Expert Using Your Special Sauce
"Be you. Everyone else is already taken." This great advice for life generally is also true for your business. Because even though there are other health coaches or Facebook ad strategists or photographers out there, not one of them does what you do in the way you do...
The 5 Most Terrifying Words for an Entrepreneur
You're an expert at what you do. This should feel wonderful. But when it comes to telling people about your business at networking events or on your website, being an expert might be what's making you miserable. In fact, the five scariest words a thoughtful...
The Power of Business Storytelling to Attract Customers
The firelight dances on the walls of the cave. The tribe gathers together for warmth and comfort. An elder begins to tell a story. This is a scene as old as the human race... and as recent as the last time you went to a movie. From downloading a new episode of a cool...