by Megan Barnhard | Sep 26, 2018 | Entrepreneurs
Ever felt a tad jealous of someone with an easy-to-explain profession? I mean, people know right away whether they need a dentist or a tax accountant. But if you offer a highly specialized service, it might feel harder to write content that connects with customers and...
by Megan Barnhard | Sep 21, 2018 | Entrepreneurs
If you want to write effective copy for your business, you probably already know that you need to focus more on what you do for people — and less on how you do it. In business speak, that means showing potential customers the benefits of what you do, rather than...
