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Why You Should Talk to Your Potential Customers Like Two-Year-Olds

by Megan Barnhard | Jan 15, 2019 | Blogging, Business Writing, Entrepreneurs, Website Content

One of my biggest business lessons from 2018 came from the most unlikely place. In October I went to Pittsburgh to visit my best friend and her family. I got to meet baby Rosalie Mae, who arrived just three weeks before my trip, and I got to spend quality time with...

The One Thing You Must Do to Write Effective Copy for Your Business

by Megan Barnhard | Sep 21, 2018 | Entrepreneurs

If you want to write effective copy for your business, you probably already know that you need to focus more on what you do for people — and less on how you do it. In business speak, that means showing potential customers the benefits of what you do, rather than...

The Power of Business Storytelling to Attract Customers

by Megan Barnhard | Aug 9, 2018 | Blogging, Business Writing, Website Content

The firelight dances on the walls of the cave. The tribe gathers together for warmth and comfort. An elder begins to tell a story. This is a scene as old as the human race… and as recent as the last time you went to a movie. From downloading a new episode of a...

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