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The One Thing You Must Do to Write Effective Copy for Your Business

by Megan Barnhard | Sep 21, 2018 | Entrepreneurs

If you want to write effective copy for your business, you probably already know that you need to focus more on what you do for people — and less on how you do it. In business speak, that means showing potential customers the benefits of what you do, rather than...

The Power of Business Storytelling to Attract Customers

by Megan Barnhard | Aug 9, 2018 | Blogging, Business Writing, Website Content

The firelight dances on the walls of the cave. The tribe gathers together for warmth and comfort. An elder begins to tell a story. This is a scene as old as the human race… and as recent as the last time you went to a movie. From downloading a new episode of a...

How to Write an About Page Story

by Megan Barnhard | Apr 25, 2018 | Business Writing, Website Content

Do you ever look at the About Pages on other people’s websites and feel like everyone else has some really cool story about finding her true calling? Some amazing, A-ha! moment about starting a business that was “meant to be”? You sit down to write...

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